Eiffel Over

How do you write a book for ten different audiences?

You start by imagining the people who are going to read it. Some readers will be interested in exploring regenerative design for themselves. Others will be looking for ways to introduce regenerative design to their colleagues or clients. In other words, you’re writing for multiple audiences at once. And next, you lay out all the pieces of the story.

Why a book about patterns?

We see patterns, We think in patterns, We create patterns. A pattern is something that repeats, A drum beat, An oscillation. Patterns make things regular and therefore intelligible, Patterns help us predict what will happen next. Out of a sea of random events a pattern can feel like a life raft, Or pieces to build a boat.