Elonex Outdoor Media

What is Digital Out of Home (DOOH) advertising?

Digital Out of Home advertising, often referred to as DOOH, uses digital screens in physical environments to deliver dynamic, high-impact brand messaging. Unlike traditional static billboards, DOOH allows creative to be scheduled, updated and optimised in real time. Formats include roadside digital billboards, retail and shopping centre screens, large-format city centre displays and mobile digital advertising units.

Where does Elonex operate?

Elonex operates digital billboard networks across major UK cities and high-traffic/ footfall retail destinations, in particular, Birmingham, Manchester, Leicester, Coventry, Liverpool, Bristol and Gloucester. Our portfolio includes roadside commuter routes, city centres, shopping environments and mobile digital formats. Campaigns can be executed at a single-location level or scaled regionally or nationally, depending on your objectives.

How much does digital billboard advertising cost?

The cost of digital billboard advertising depends on location, audience reach, campaign duration and frequency. Premium roadside and retail locations with high daily traffic typically command higher investment levels. Flexible booking options allow brands, agencies and advertisers of all sizes to tailor campaigns to budget and impact requirements. Our team can provide a customised media plan with transparent pricing and projected audience delivery.

How quickly can a DOOH campaign go live?

Depending on availability, Elonex billboard advertisements can go live in as little as an hour once media is booked and artwork is received. Creative can also be amended or rotated during the campaign period, making DOOH an effective channel for time-sensitive promotions, product launches and reactive marketing activity.

What is programmatic DOOH advertising?

Programmatic DOOH allows advertisers to purchase digital billboard inventory through automated platforms using data-driven targeting. Campaigns can be triggered based on time of day, audience profiles, location signals or contextual factors such as weather conditions. This provides greater flexibility and enables brands to optimise performance throughout the campaign lifecycle.

How do digital billboards measure audience reach?

Audience delivery is supported by independent audience measurement insights from ROUTE, allowing advertisers to understand potential reach and impacts before booking. Post-campaign reporting can also provide insight into delivery performance, helping brands evaluate return on investment.