Enable Finance Group

Enable Finance Group is a business whose own site puts it this way: "How We Work The Mortgage & Finance Association of Australia is the major industry body looking after the quality and consistency of Mortgage Broking professionals." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.3 out of 10.

On the page itself the strengths are clear: a clearly stated business identity. It is passable on some structured data, a few credibility markers and basic crawler access. What holds it back is a heading structure that lays out what it offers and sitemaps and entity links AI can follow.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.