Entrepreneurs of India

1) How did you get your idea for this business?

Since a child I have been obsessed with soaps – where kids would choose chocolates I’d prefer soaps! As a kid, my Nanu would take me to the supermarket and the only thing that caught my eyes were soaps. He says, this one time I forced him to buy me the most expensive soaps not just one but ten of them! Since, then people keep gifting me handmade soaps from all over the world!

2) Why is “now” a good time for this idea to exist?

Looking at people shifting from commercial brands to homegrown, sustainable, organic, eco-friendly brands and becoming conscious of the products they use is why I feel now is the perfect time for us! The two most important elements millennials are on a look out for while purchasing products are the ingredients used in the products and personalisation/ customisation of products.

3) What was the reaction from your family when you first decided to become an entrepreneur?

My parents have always been super supportive. To the extent that all four of us brainstormed on the brand name and ultimately my parents are the ones who came up with the name FOAMO (FOAM + FOMO). Yes, they’re well aware of the millennial lingo!

4) What was your biggest mistake in business and what did you learn from it?

In the first 3 months of FOAMO, the one thing I would say my biggest mistake was not delegating work. Initially, I thought I could do it all, from manufacturing, packaging, designing, social media, finance, etc., and hire once things are up and running. But that is definitely not how things work.

7) If you had the opportunity to start this business again what would you do differently?

If I had the opportunity to start this business again the only thing I would do differently is work on the mistake I made as mentioned above. Definitely hire and train my team before the launch of the brand.