AI Visibility Scorecard
equinor.ft.com
equinor.ft.com · Media & Entertainment
Somewhat visible. AI bots can read equinor.ft.com, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#15,825 of 1,965,690 in Media & Entertainment for AI visibility
7
AEO Visibility
iVisible · 6.7/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About equinor.ft.com
from our crawl and measurement
"What are the best solutions to meet these demands?ReadNovember 2023Lighting up the UK: Where does our energy really come from?Energy drives our lives, but where does it come from?." That is how Powering the UK's energy future introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places and missing in others.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, equinor.ft.com has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
How can hydrogen power the UK's net zero ambitions?
Hydrogen is often touted as a solution to help decarbonise parts of the economy, but government support is vital for theory to become reality.ReadAugust 2023
How will the UK achieve net zero?
The energy transition is key to a low carbon future. What are the opportunities and challenges facing the UK today and what needs to be done?WatchJuly 2022
Will Carbon Capture and Storage provide the solution to decarbonise important industries in Britain?
Carbon Capture and Storage (CCS) is a vital technology that captures CO2. and stores it safely underground. For the UK, CCS will have to play a key role if it is to become a net zero emissions economy by 2050.WatchApril 2021
Is this your brand?
The exact fixes for equinor.ft.com
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on September 27, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/equinor-ft
Cite this score: Engagemii (2026). "AEO Score for equinor.ft.com." Retrieved from https://engagemii.com/aeo/brands/equinor-ft
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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