Era

Era is a business whose own site puts it this way: "Era is an AI-native personal finance platform. Connect your bank accounts, get personalized insights, automate money movements, and expose every feature to AI agents via MCP." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity. What holds it back is credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). The business dates to 2023.