Our Life Spann

Our Life Spann is a business whose own site puts it this way: "skip to main | skip to sidebar Monday, October 5, 2015 Kenya - July 2015 Donald and I were blessed with the opportunity to travel to Kenya with a team from our church in July of this year." As far as answer engines are concerned it may as well not exist yet: 2.3 out of 10.

On its own pages the site does well on a clearly stated business identity. It is passable on basic crawler access. What holds it back is a heading structure that lays out what it offers, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.