AI Visibility Scorecard
esrue.com
esrue.com · Finance & Insurance
Borderline visible. AI bots can crawl esrue.com, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#450,047 of 792,593 in Finance & Insurance for AI visibility
4
AEO Visibility
iBorderline · 4.3/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About esrue.com
from our crawl and measurement
Be sure with esure describes itself simply: "Get car, home,electric,multicar and travel insurance in the UK with esure. Compare quotes, save with multicar discounts, and manage your policy easily online." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.3 out of 10.
Our crawl found a readable heading structure. It is missing structured data describing the business, an llms.txt file and a sitemap.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.3/10, esrue.com is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for esrue.com
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on September 27, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/esrue
Cite this score: Engagemii (2026). "AEO Score for esrue.com." Retrieved from https://engagemii.com/aeo/brands/esrue
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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