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What Do Successful Startups Have in Common?

The fact of the matter is that most startups are bootstrapped. This means that it’s critical to have tools and resources that help you make the most of what you have. This is another reason why the internet plays such an important role in creating a successful startup. The internet gives you access to a practically unlimited number of tools and resources.

What Is the Most Powerful Marketing Tool?

Without a doubt, the internet is the most powerful marketing tool on earth. It gives you almost unlimited reach. This is why digital marketing is such an important part of having a successful startup. Having a solid digital marketing strategy gives new brands a cost-effective way to reach an unprecedented amount of potential customers.

How Much Should Your Startup Spend on Marketing?

There are no hard and fast rules when it comes to setting your marketing budget. As a general rule of thumb, startups should set aside a budget of about 12-20% of their projected revenue for marketing.

How to Prevent Chargebacks on Merchant Accounts?

May 2, 2019 by Shawn Coleman Chargebacks can cost a business in terms of higher expenses and the loss of their merchant accounts. Here are some tips to prevent this. Chargebacks are used by credit card companies to refund customers who were victims of fraud, whose orders were processed incorrectly or who were not satisfied with the quality of the product or service they received.

You’ve started a small business – now what?

February 18, 2019 by Shawn Coleman When people start a business they expect things to start happening immediately but find out things don’t always turn out as planned.