Medium

"Maybe these stories will take you somewhere new?Home." That is how Medium introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.3 out of 10.

The page falls short on sitemaps and entity links AI can follow, structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 3 times in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 37 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.