Ex Aequa

Ex Aequa, based in Luxembourg, describes itself simply: "Ex Aequa, la marque qui prend soin de vos pieds ! Des pieds secs, abîmés ou encore malodorants ? Ex Aequa a la solution à vos problèmes grâce à ses soins spécifiques reconnus et utilisés." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

On the page itself the strengths are clear: a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data and partial sitemap and link coverage. What holds it back is a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.