Excel Blades

Excel Blades is a business whose own site puts it this way: "Excel Blades is a leading manufacturer of industrial blades and premium hobby tools. Shop craft knives, cutters, embossing tools, and more. Made in the USA." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.5 out of 10.

On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity, visible credibility markers, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established and it barely surfaces on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and nobody is discussing it where AI engines look. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 3 times in our tracking, including ClaudeBot (Anthropic) and Applebot (Siri). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1989.