Factor4, LLC

What is a gift card program and how does it work?

A gift card program is a system that sells prepaid value to customers and redeems it later at your business. The merchant collects cash at the time of sale, the platform holds the balance on a stored value ledger, and the balance is drawn down as the customer spends — at the register, online, or in an app.The mechanics are worth understanding because they explain why the category is so durable.

What does the Factor4 gift card platform include?

A gift card platform is the software that issues cards, holds the balance and settles redemptions in real time.

What types of gift cards can you offer?

Most merchants need more than one card format. Plastic sells from a counter display, digital captures the last-minute buyer after the shipping cutoff, and reloadable cards drive the repeat visits that make the program compound.

How do you actually sell more gift cards?

Selling gift cards is a marketing job, not a software job. The platform issues the card; the campaign is what makes someone buy one. These are the mechanics that reliably move volume, in rough order of impact.Bonus card promotionsA bonus promotion gives the buyer extra value at a purchase threshold — buy $50, get $10.

What gift card reporting do you get?

Gift card reporting exists to answer three questions: how much value is outstanding, where cards are being sold and redeemed, and whether a promotion made money.