FairCreator

What is FairCreator — free TikTok analytics tool & creator CRM?

FairCreator is a free TikTok analytics tool for brands and agencies. It analyzes creator performance using median views, calculates fair influencer pricing, detects fake followers with a Trust Score (0–100), shows audience demographics (gender, age, countries, languages), compares metrics against tier benchmarks, and delivers an AI Verdict — a color-coded recommendation on whether a creator is worth the investment. These are features that typically cost $200–$400/month on enterprise platforms.

How do you calculate TikTok engagement rate and median views?

We analyze a creator's recent posts to calculate median views — the middle value that isn't skewed by viral outliers. For engagement rate, we use the formula (likes + comments + shares + saves) / views, then benchmark it against the creator's follower tier (Nano, Micro, Mid-size, Macro, Mega). This gives you both the number and the context — whether it's above or below average for their size.

Is FairCreator free — TikTok analytics pricing and plans?

Yes! FairCreator offers a free TikTok analytics plan with 5 creator analyses per day, the Fair Price Calculator, a basic CRM pipeline for deal management, and email support. No credit card required. Paid plans start at $23/month for brands and agencies with higher-volume needs.

How does the TikTok influencer CRM pipeline work?

Our CRM uses a 7-stage pipeline designed specifically for influencer management: To Review → Outreach → Negotiation → Contracting → Logistics → Content Review → Live & Payment. Drag and drop deals between stages, track contracts, shipping, and payments—a better alternative to managing TikTok creators in spreadsheets.

What metrics do you track for TikTok influencer analysis?

Each analysis includes 15+ metrics: median views, engagement rate with tier benchmarks, Save-to-View Ratio (SVR), follower count, Trust Score (0–100), fair price estimate, niche classification, fake follower percentage, ad ratio, and Ad Potential score. We also show audience demographics — gender, age, top countries, and languages — and an AI Verdict that summarizes whether the creator is a good fit for brand deals.

How does audience demographics work?

FairCreator shows the gender split, age distribution (13–17, 18–24, 25–34, 35+), top countries, and primary languages of a creator's audience. This is critical for brands targeting specific regions or demographics — and the same data that enterprise platforms like HypeAuditor and Modash charge $200–$400/month for.

What are tier benchmarks and how do they help?

A 4% engagement rate means very different things for a creator with 5K followers vs 500K. FairCreator compares every creator's engagement rate, save rate, and like rate against benchmarks for their follower tier (Nano, Micro, Mid-size, Macro, Mega) using visual gradient bars. You instantly see whether a creator is above or below average for their size — context that turns raw numbers into actionable decisions.

Can I monitor a creator's metrics over time?

Yes. After analyzing a creator, click Monitor to subscribe to weekly metric updates delivered to your email. Track changes in engagement rate, follower count, and performance over time — catch drops before committing to a deal, or confirm that a creator's growth trend is real.