faqsystem.ca

How do I rank my business website on the first page of Google?StanL?

If you have some time to work on your website and run reports and update code, then go ahead and do it, however if you are doing all of this, you are not working on your business. Instead, consider hiring a reputable SEO agency. Make sure they are also a design agency. If the guys who are doing your SEO do not know how to manage your website, then you should go elsewhere.

What's the difference between organic vs. paid results??

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

Should I purchase a domain name to include my keywords?

Once upon a time, having an exact domain name for a given keyword was considered the holy grail of easy SEO tactics. This is no longer the case. Google has since implimented a EDM (exact domain match) filter to results so these no longer carry the same weight they once did.

What are the best ways to optimize my site?

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

Should I worry about what my site looks like in a text only browser?

This is an interesting situation. With a background in SEO I can assure you, that a text browser provides a lot of insight into what information is easily visible and scrapable to the search engines, however how it "looks" is not of much concern. The aesthetics of the text only version is important only in that it should be easy to read and navigate.