Fat Cat Wine Club

Fat Cat Wine Club is a business whose own site puts it this way: "The Curiosity - $90Three wines: a red, a white, and something…else, delivered to your door." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

On the page itself the strengths are clear: a clear heading structure and a clearly stated business identity. It is passable on basic crawler access. What holds it back is structured data describing the business, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including AmazonBot (Alexa AI). The business dates to 2023.