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How can I work with YouTube Creator Partnerships?

Right now, YouTube Creator Partnerships is only available to YPP creators in the available countries/regions.

Can agents or managers use the YouTube Creator Partnerships on behalf of the creators?

Yes, creators could configure the business contact email in their Creator Partnerships preferences. This will allow the agent or manager to receive a copy of all inquiries. Creators can also add agents or managers as authorized users to have them manage deals for them directly in YouTube Studio.

Should I approve a brand partner access request from a brand to my video?

If you’ve partnered with a brand, the brand may send you a request to share the video from the campaign to their Google Ads account. It’s entirely up to you whether or not you accept the advertiser’s request and you should always do what’s best for your channel. Learn about creator-initiated brand partner access.

What other ways can I upload my video for brand deals?

If your inquiry includes an “Campaigns videos” section, you can alternatively upload your video that way. Once you’ve accepted a brand deal, you can work on the content for your campaign. The “Campaign videos” section outlines next steps for you to upload your content, as Unlisted, and submit one or more videos to the brand for review and approval.

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