Find it Quick

What Length Should I Pick?

There are three standard categories of keywords that most people in SEO agree on. Firstly, you have the head terms – these are single-word keywords that are regularly searched and in high demand. These can be hard to pin down as a person searching the word ‘coffee’ might be looking to buy some beans but instead is bogged down in lists of cafes.

Where Should I Start?

If you have just started a website or want to pick keywords that aren’t in high demand, then you should pick long-tail keywords as they are less competitive. A good way to assess this is by Googling the phrases and reading the top page. If it is all large businesses then you may have trouble making ground, but if smaller websites are there as well then you are onto a winner.

How To Conduct Keyword Research?

February 4, 2020February 13, 2020 SEO is a fantastic tool for improving the traffic on your website, so picking the right words and phrases will help your traffic grow. The research you conduct will affect every other SEO factor so it is important to take your time with this part. The keywords are the epicenter of all SEO campaigns and will help you track your progress.

Where To Start?

The ideal outcome of your research is to end up with a list of keywords that are relevant and targeted to your desired audience. Once you have this, you can start your strategies, but you can’t start before then. Brainstorming is the perfect place to start – take a moment to think of topics related to your business.

How Do I Find The Words?

Once that list is complete, type the topics into Google and see what suggested words follow the topic e.g. social media marketing is followed by course, agency, strategy. These are all keywords that have been searched enough times that they popping up. However, plenty of people know to search for keywords there so it’s time to get creative – have a look on YouTube as that is the unofficial teacher of the modern world.