AI Visibility Scorecard
Finmug
finmug.com · E-commerce
Borderline visible. AI bots can crawl Finmug, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#453,420 of 738,283 in E-commerce for AI visibility
4
AEO Visibility
iBorderline · 4.2/10
40
Muse Index Score
iAI agent readiness
Transactable · 40/100
35
AI Adoption
iActive · 35/100
About Finmug
from our crawl and measurement
"Finmug is the only online store where you can choose a Moomin mug with stickers that has been discontinued and is completely flawless!." That is how Finmug introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.2 out of 10.
Our crawl found structured data on the page (Organization, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, Finmug is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
Are you selling your Moomin products?
We think that every mug deserves a fair price. That's why we provide our price calculator for you to check the prices we are offering for your Momin products.You can click to it from the button below. Sell your Moomin products
Is this your brand?
The exact fixes for Finmug
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Finmug.
Source & Attribution
Scored by Engagemii on October 3, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/finmug
Cite this score: Engagemii (2026). "AEO Score for Finmug." Retrieved from https://engagemii.com/aeo/brands/finmug
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform