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AI Visibility Scorecard
FirstGroup plc
firstgroupplc.com · Finance & Insurance
Somewhat visible. AI bots can read FirstGroup plc, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#150,794 of 746,156 in Finance & Insurance for AI visibility
5.3
/10
AEO Score
About FirstGroup plc
from our crawl and measurement
"FirstGroup plc is the leading transport operator in the UK and North America, providing solutions for a congested world... keeping people moving and communities prospering." That is how FirstGroup plc introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.8 out of 10.
The site gets some of it right: it has a sitemap, a readable heading structure. What holds it back is what is absent, including structured data describing the business, an llms.txt file.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
6
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
3
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.3/10, FirstGroup plc has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for FirstGroup plc
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for FirstGroup plc.
Source & Attribution
Scored by Engagemii on August 5, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/firstgroupplc
Cite this score: Engagemii (2026). "AEO Score for FirstGroup plc." Retrieved from https://engagemii.com/aeo/brands/firstgroupplc
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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