Google Flights

Google Flights is a business whose own site puts it this way: "Explore and compare cheap flights to anywhere with Google Flights. Find your next flight, track price changes to get the best deals, and book your ticket." Measured against the twelve signals AI engines rely on, it scores 8.2 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure and crawler access and the files AI engines look for. It is passable on some structured data and partial sitemap and link coverage. What holds it back is a clearly stated business identity and credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence.