Formula 131

Formula 131 is a Rutland, Vermont business whose own site puts it this way: "Outperforms the competition in etch and stain resistance through independent testing.View Product Information Sheet APPROVED STONE SURFACESManufactured honed surfaces, stone types." Its AI visibility score is 5.1 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data, a workable page structure and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.