#368,419 OF 788,447 IN FINANCE & INSURANCE
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AI Visibility Scorecard
forsythbarr.com · Finance & Insurance
Borderline visible. AI bots can crawl Forsyth Barr Investment Services, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
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In the Engagemii AEO index
#368,419 of 788,447 in Finance & Insurance for AI visibility
4
AEO Visibility
iBorderline · 4.4/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
from our crawl and measurement
Forsyth Barr Investment Services is a business whose own site puts it this way: "A New Zealand owned investment firm providing a full range of investment services including sharebroking, portfolio management, research and investment banking." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.4 out of 10.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
6
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
8
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.4/10, Forsyth Barr Investment Services is crawlable but under-signaled - fixable, and the signals above are where to start.
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The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on September 23, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/forsythbarr
Cite this score: Engagemii (2026). "AEO Score for Forsyth Barr Investment Services." Retrieved from https://engagemii.com/aeo/brands/forsythbarr
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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