FourWeekMBA

Why did I create FourWeekMBA, and how did I come up with The Business Engineer?

In the last decade, I’ve studied thousands of companies, helped build a few tech business models from scratch, and, in the process, developed my own way of seeing the business world.I named Business Engineering (this is an entirely different view from the classic definition of it) to mean it is an intersection between three core disciplines:It took me years to develop this very simple (and, if you wish, trivial) way.

Has the advanced education business world changed?

The business world changed quickly; the digital world has changed how entrepreneurship works and understanding those dynamics has become critical. That is why I’ve built up this blog.

What’s going on with higher business education?

An MBA can still be a valuable program for people that want to progress in their business careers. And for aspiring entrepreneurs.

Does the MBA need a new business model?

On this blog, I cover business models. And I focus much of my attention on those models that are changing the game. To be sure this isn’t much about disruption. What we accept and give for granted, is a modern model of business and education.

What can you learn here?

Assess the proper distribution strategy. Design a business model. Design effective revenue generation strategies. Find a product/market fit. Build up sales processes. Assess distribution strategies. Sales, distribution, and digital marketing strategy. Business development. Growth marketing. Content strategy. Business strategy. And much, much more!