Framer

Framer describes itself simply: "The web builder for stunning sites. Design and publish modern sites at any scale." Measured against the twelve signals AI engines rely on, it scores 7.0 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure and sitemaps and entity links AI can follow. It is passable on some structured data, a partly stated business identity and basic crawler access. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, there is no press coverage to draw on.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.