Fran Antmann

Fran Antmann describes itself simply: "Fran Antmann is a documentary photographer, writer, and professor. Her photographic work has focused on the lives and culture of the indigenous people of Guatemala, Peru, Mexico, the Dene." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.3 out of 10.

Under the hood there is crawler access and the files AI engines look for, but the score is capped by what is missing: structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews.

Off the page there is almost nothing to corroborate it: almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on. That half of the score is earned elsewhere on the web, not on the site itself.