Free Plate Check

Free Plate Check is a business whose own site puts it this way: "Everything DVLA knows about any UK car, free, in seconds. MOT history, tax status, mileage, ULEZ compliance, safety recalls, valuation, running costs, NCAP ratings and a full PDF report." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity. What holds it back is credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.