Frigade

How does Frigade learn my product?

We take a different approach than traditional chatbots. Instead of relying on static training data, Frigade deploys intelligent agents that use your product as real users would. Once added to your product, these agents automatically navigate through your latest workflows, document the current user experience, and ingest your existing knowledge base and training materials. This hands-on approach means Frigade understands your product the same way your users do, by actually experiencing it. The result is more accurate, contextual responses that reflect how your product actually works today. [See

What happens when I update my product?

Because Frigade learns directly from your product, it automatically captures changes and updates as they happen. Ship a new feature? Our AI discovers it. Update a workflow? It learns the new process. This ensures your AI assistant is always current with your latest product experience, without any manual intervention from your team.

Can I customize Frigade to match my product?

Absolutely. Frigade is built to feel native to your product, not like a generic widget dropped in. You can customize everything, including logos, colors, typography, button styles, and positioning, to create an experience that matches your brand identity. Our flexible theming system adapts to your design language with minimal effort. Full white-label branding is available as an add-on. For enterprise customers who need further customization, we also offer fully custom design services to ensure brand alignment.

Does Frigade work with other customer support tools?

Yes, Frigade plays nicely with your existing support stack. It can automatically escalate conversations to live agents in Intercom, Zendesk, HubSpot, or Salesforce when needed, or create support tickets directly in your system. The goal isn't to replace your support team, it's to handle the routine questions so your team can focus on the complex issues that really need human attention.

What kind of insights will I get about user behavior?

The Frigade dashboard gives you visibility into what users are actually asking about, how the AI is responding, and whether those responses are resolving their issues. You'll see resolution rates, common query themes, and areas where users frequently get stuck. This data helps you identify patterns in user confusion and potential product improvements. Plus, you can export everything to your existing analytics tools like Mixpanel, HubSpot, and PostHog to connect AI insights with your broader user data.

How much does Frigade cost?

Frigade starts at $1,000 per month and includes 2 AI agents and 2,500 queries with scale discounts as you grow. Pricing is usage-based so costs stay predictable, with no surprise bills when your product scales. Enterprise plans with custom pricing are available for teams that need advanced security, compliance, or self-hosting. Reach out to discuss what works for your specific use case.

How long does implementation take?

Most teams install in hours and go live with their customers within a day or two. The SDK drops in alongside your existing stack and the agents start learning your product immediately, while you handle any customization in parallel. For enterprise deployments, we work closely with your team to ensure everything is configured perfectly. We help test effectiveness and accuracy, train your team on the process, customize the experience to your exact needs, and ensure a smooth rollout to your users. We continue optimizing performance once you're live.

How does Frigade handle privacy and security?

Frigade is SOC 2 Type II certified and fully GDPR compliant. Data is encrypted in transit with TLS 1.2+ and at rest with AES-256. We offer EU data residency for teams that need it, a zero-retention LLM policy so your data is never used for model training, and automatic PII scrubbing. Enterprise customers can also self-host Frigade on their own infrastructure with their own LLM keys for full data control.