Frost Auger Tooling

Home is a Denison, TX business whose own site puts it this way: "Manufacturer of rock augers, dirt augers, core barrels, clean out buckets, Kelly boxes, teeth, pockets, pilot bits, conical blocks and teeth." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.8 out of 10.

On the page it is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is a heading structure that lays out what it offers, the technical files AI engines look for, such as llms.txt or an open robots.txt, structured data describing the business and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2017.