Ruder Finn

So given the challenges facing America, what is driving this positive FutureThink?

We know there is a new model of business leadership built on transparency, dialogue and knowledge-sharing that aims to build greater connection and community with constituents. We wanted to understand if and how this new leadership style is having real and meaningful impact.

Was Gen Z really as hard hit during Covid as people say?

Actually, 55% of Gen Z say they viewed the last 12 months as positive, the highest positivity among any generation.

Why is the great urban renewal so critical to our Future Think?

Cities are the engines that drive optimism and connection. People from urban communities have more positive outlooks than rural and suburban communities, with 66% of people living in cities thinking the future looks better compared to only 49% of people living in rural and suburban communities thinking the future looks better.

Do we have more in common than we think?

When it comes to politics, it’s become all too easy to get caught in the crossfire. But it’s the Independents, the people in the middle, who are lacking connection and have more uncertainty about the future. Independents suffered the most in the current year, with only 37% thinking it was positive compared to 55% of Republicans who thought the last 12 months was positive despite losing an election.