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What the Heck is That?
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. What the Heck is That? just got measured.
5/10 means What the Heck is That? is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About What the Heck is That?
WHAT THE HECK IS THAT? The Gadget Game Show is a fun mix of “Shark Tank” and the classic TV show “What’s My Line?” In each episode, our clever panelists are shown a “mystery gadget.” It’s a new product—but its function is not known by the general public or our panelists. With the host’s help, our panelists ask Yes/No questions to try to guess the identity and function of the mystery gadget. Are our panelists up to the challenge? Are you up to the challenge?It’s all about trying to figure out “What The Heck Is That?”
Details
Industry: Media & Entertainment
gadgetgameshow.comAI Visibility Breakdown
2
Structured Data
5
Content Structure
6
Entity Clarity
6
E-E-A-T Signals
7
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on June 28, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/gadgetgameshow
Cite this score: Engagemii (2026). "AEO Score for What the Heck is That?." Retrieved from https://engagemii.com/aeo/brands/gadgetgameshow
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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