Bridge.Digital

What am I building right now?

Bridge.Digital My primary focus. AI consulting and transformation for small and mid-market companies. The job has two halves. First I work out where AI actually returns money in your business, and where it does not. Then I build the roadmap that comes out of that, and implement it. The first half is the one people skip.

What did I do before AI?

Fourteen years building and scaling international digital commerce. Overdose Digital, 2019–2024. Managing Director of a global commerce agency. Auckland, Melbourne, Sydney, Brisbane, Singapore, Berlin, New York, Los Angeles, Kyiv. Over two hundred people.

Who do I work with?

Companies with a specific, expensive workflow they want rebuilt with AI, and someone inside who knows how that workflow really runs. Usually the buyer is an owner or an operator, not an engineer. It works best when the problem is boring. Document-heavy work, ERP data nobody can get at, a process that eats a person's whole week. Most of what I build is meant to make the team you have stronger, not smaller.

Who is this not for?

If you want an off-the-shelf tool, buy one. It will be cheaper than me and it will work. If you want a prototype to show a board, with nobody inside the company who will own it afterwards, I am the wrong person. That project dies three months after I leave and we both know it. And if you are not sure which of these you are, that is fine. That is what the first call is for.