Get Rich With Jerry

What Am I Trying to Get Those Hits to Do?

I think that’s the real takeaway for me. Traffic, attention, and conversions are connected—but they’re not the same thing. Traffic gets somebody to the page. Attention tells me they noticed and responded to something on it. Conversion tells me whether they ultimately did what I wanted them to do. If I’m running a lead capture page, I care about opt-ins. If I’m promoting a paid offer, I care about sales.

I Tested 45 Safelists: Which Ones Sent Visitors Who Actually Paid Attention?

, you already know the basic setup. I sent the same email to 45 safelists. Every safelist sent people to the same experiment page, with its own tracking source so I knew where the visit came from. The page wasn’t selling anything.

What Counted as Attention?

I used the same email, landing page, button, and tracking rules for every safelist. The source code in the URL was the only intentional campaign difference. The page did not sell anything. There was no opt-in form, payment button, affiliate offer, or long sales presentation. Visitors were told that they had become part of an experiment.

What Made People Notice the Page?

After visitors clicked the attention button, I asked them what had caught their attention. There were 105 recorded answers. The eyes image was the most frequently selected response, followed by the overall page design and the headline. That is interesting, but it needs its own article. Repeat visitors could answer during more than one visit, so the total answers and the number of distinct respondents are not the same.

What Makes People Stop and Notice an Ad?

May 26, 2026 by Jerry Iannucci One thing I’ve noticed over the years while studying what makes people notice an ad is that a lot of marketers keep running the exact same ads for way too long. Same headline.Same image.Same colors.Same wording. Day after day after day. And after awhile, people stop noticing them. Not because the ads are terrible. Not because the offer suddenly became bad.