Sift AI

How does Sift integrate with our existing tools?

Sift replaces your social media management platform — Sprinklr, Khoros, Sprout, Brandwatch. It integrates with the systems around it: your CRM (Zendesk, Salesforce, HubSpot), help docs, style guide, team Slack. The legacy social tool goes; the rest of your stack stays.

How does Sift learn our brand voice?

The BRAND agent ingests your style guide, recent approved posts, and team feedback. Every draft is voice-checked. You review early batches; once approval rate stabilizes, you can flip on autopilot per channel or category.

What happens when an agent isn't sure?

TRIAGE flags low-confidence cases for human review. By default Sift only drafts — sending requires team approval until you explicitly turn on autopilot.

What channels and languages does Sift cover?

X, Instagram, TikTok, Facebook, LinkedIn, Reddit, Discord, YouTube, App Store and Google Play reviews, help center forums, your owned communities, and keyword chatter across the open web. 30+ languages out of the box.

How is Sift different from Sprinklr / Khoros / Brandwatch?

Legacy tools do keyword filtering and ticket queues. Sift's agents understand the conversation — what's being said, who's saying it, what to say back. A different category, not a feature swap.

Is our customer data secure?

ISO 27001, SOC 2 Type II, GDPR-compliant. Your data trains your agents only — never shared across customers.

Can our team override or edit agent drafts?

Every draft is editable in the queue. You can accept/reject patterns and the agents learn from each decision.

Can I query Sift from Claude, Cursor, or my own AI tools?

Yes. Sift exposes a SiftGPT MCP endpoint — point any MCP-enabled client (Claude desktop, Cursor, ChatGPT desktop, your internal agent) at it and your analysts can query the conversation data from the tool they already live in.