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Is Your Hair-Care Routine Your New Fragrance Wardrobe?

Save StorySave this storySave StorySave this story A good fragrance has always been an act of branding: You’re woodsy and mysterious, you’re light and fresh, you’re sweet and floral. For many, fragrance is not just an accessory; it’s an identity. So it’s no wonder that consumers today have looked for ways to extend this identity into other categories.

Why is hair scenting a thing?

The growth of the “hair as scent” category sees no end—largely because it works.

Can't I just use eau de parfum in my hair?

“Why would I spend money on a hair fragrance when I could just spray my perfume onto my hair?” you may be asking. Well, that’s a bit like using Febreeze on your wrists as a perfume.

How to build your hair-fragrance wardrobe?

Buying hair care for the scent isn’t typically meant to replace your daily spritz of eau de parfum (though it’s a great entry point if you haven’t dabbled in fragrance at all). Instead, look at scent for your hair as an extension of your fragrance wardrobe. A way to really immerse yourself and your lifestyle in a signature scent. “Each product adds a different layer,” says Do.