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What is a cooler integrity audit and why does it matter for beverage brands?

A cooler integrity audit verifies that your brand's coolers are properly stocked, positioned, and compliant with merchandising standards at the store level.For beverage brands, the cooler is the point of sale, if it's disorganized, understocked, or taken over by a competitor, you lose the sale before the consumer decides.

What is "down-the-trade" coverage and why does it impact brand performance?

Down-the-trade accounts: bodegas, gas stations, and independent stores outside the major chain network. These represent approximately 30% of retail sales in Puerto Rico, yet most brands have little to no visibility there.The island's mountainous interior and dispersed municipalities make these stores genuinely hard to reach and easy to deprioritize. That's where brand standards erode silently. We audit them anyway.

How do you audit stores in rural or hard-to-reach areas of Puerto Rico?

We have curated a network of stores across the island built around Puerto Rico's geographic reality, from metro areas to mountain towns to coastal municipalities.Auditor territories are structured around this network, with routes planned to account for travel time, road conditions, and store clustering unique to the island's topography.

How do you ensure the accuracy and integrity of the data collected during field audits?

Every audit is captured through a combination of AI-powered photo recognition and structured data collection. Submissions are timestamped and geotagged, creating a verifiable record tied to a specific store, location, and visit window.A quality review layer is then applied, so compliance is validated independently after the auditor completes their visit, not just taken at face value.

What kind of insights can a field audit program deliver beyond compliance — pricing, competitor activity, shelf presence?

A field audit program delivers shelf presence data, competitor pricing at the store level, cooler share-of-space analysis, and flagged anomalies like out-of-stocks or unauthorized placements. All reporting templates are customizable.During onboarding we run a KPI alignment session to ensure the program is built around your team's specific pain points and business priorities.