GrowthFactor

What is GrowthFactor?

GrowthFactor is a site selection platform that combines market intelligence, deal tracking, and custom data science in one system. It connects the spreadsheets, mapping tools, and analytics platforms most retail teams have been duct-taping together.

How is GrowthFactor different from competitors?

Two things: transparency and scope. Most tools are black boxes — you get a score but can’t see why. GrowthFactor shows exactly how every score is calculated across five lenses. And we cover the entire deal lifecycle — evaluation, pipeline management, and custom data science through GrowthFactor Labs.

Can I replace my spreadsheets?

That’s what most customers do. GrowthFactor replaces scoring spreadsheets, deal tracking spreadsheets, and comparison spreadsheets. Sites are scored automatically, pipelines are visual, and reports are generated—not assembled.

What’s onboarding like?

Typically done in a single day. We configure your scoring model, import your existing locations, and train your team — same day. Most teams are running their first analyses by week two and on a custom forecasting model within 90 days.

What results can I expect?

Customers typically evaluate 5–10X more sites per cycle and reach committee decisions faster. Cavender’s tripled their store openings. Books-A-Million saves 25 hours per analyst per week. Results vary with team size and deal volume.

Is it suitable for small chains?

Yes. GrowthFactor scales from 3 locations to 500+. The Starter plan gives growing brands the same scoring and mapping tools larger chains use, without requiring a large team to operate.