AI Visibility Tools & Tracking

What does Gryffin actually do?

Gryffin shows you how often AI tools like ChatGPT, Gemini, and Google AI mention your brand, and helps you fix it when they don't. It tracks where you're visible, where competitors are winning, and gives you clear actions to improve your presence in AI answers. Gryffin measures your AI visibility score across all major AI platforms, identifies gaps where competitors are mentioned instead of you, and provides ready-to-use actions to close those gaps.

How is this different from traditional SEO tools?

SEO tools track rankings on Google. Gryffin tracks how AI models talk about your brand inside their answers. AI search works differently than traditional search, and Gryffin is built specifically for that new layer of discovery. While traditional SEO focuses on keyword rankings in search results, AI visibility focuses on brand mentions and citations within AI-generated answers. This is a fundamentally different metric that matters as more buyers start their research with AI assistants instead of Google.

Which AI platforms do you track?

Gryffin tracks visibility across major AI platforms including ChatGPT, Gemini, Grok, and Google AI Overviews. As new AI search tools emerge, we expand coverage. We continuously monitor emerging AI platforms to ensure you have visibility across all channels where your customers are searching.

How does the 'Fix It' feature work?

When Gryffin finds a gap where a competitor is mentioned and you're not, it gives you a ready-to-use action. That might be a blog post, FAQ, content update, or other structured change designed to help you show up in that AI answer. You don't have to guess what to do next. Each action is specifically tailored to the prompt and audience that triggered the gap.

How does pricing work?

Pricing is based on the number of prompts tracked, competitors monitored, and AI platforms analyzed. Plans scale based on how much coverage you need. We offer flexible pricing tiers starting at $99/month for small teams up to $999/month for enterprise coverage. Visit our pricing page to see all available plans and features.