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AI Visibility Scorecard
heapsgoodpackaging.com.au · E-commerce
Somewhat visible. AI bots can read HeapsGood, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
Claude · Apple Intelligence
#11,760 of 645,019 in E-commerce for AI visibility
6.5
/10
AEO Score
from our crawl and measurement
"Shop compostable packaging and ecommerce essentials online at HeapsGood. Wide range with mailers, labels, hex wrap & more. Aussie-owned. Fast shipping. Incredible service." That is how HeapsGood introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.4 out of 10, readable in places, missing in others.
The site gets some of it right: it has an llms.txt file for AI models, a sitemap, a readable heading structure. What holds it back is what is absent, including structured data describing the business.
AI crawlers have visited the site 3 times in our tracking, so the engines are already looking.
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
8
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
4
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.5/10, HeapsGood has a working base to build on - fixable, and the signals above are where to start.
Where is HeapsGood located?
HeapsGood Packaging HQ is located in Melbourne at 3-5 Dissik Street, Cheltenham. We're 100% Aussie-owned and operated.
What makes packaging sustainable?
It's all about the materials, bby. All of our consumable products have been designed with disposal in mind, and are either recyclable, compostable, or both! Added bonus: HeapsGood is proudly BCorp certified, so you can be sure our products and operations meet the highest social responsibility standards.
What is compostable packaging?
Our compostable shipping mailers are made from a combination of cornstarch, PLA (vegetable-based plastic material) and PBAT (composting co-polymer). Want to learn more? Read our HeapsGood blog post on PBAT , which explains the key ingredients used in compostable packaging.
Is compostable packaging biodegradable?
Get ready for some sciencey speak! All compostable products are technically biodegradable, but not all biodegradable products are compostable. Both of them will break down in the presence of microorganisms, fungi, or bacteria, but products that are certified 'compostable' according to actual Australian or international standards will break down without any nasty toxicity within a dedicated timeframe. Just because something says it's 'biodegradable', doesn't mean it's guaranteed to do the same. Phew. You can read more about the differences between biodegradable and compostable packaging here ,
Is compostable packaging good?
We believe that home and industrial composting will become key environmental processes in the future circular economy, similar to how recycling's become just another thing we do over the last 30 years. Mainstream composting will help us reduce the amount of food and packaging heading to landfill, the methane productions it causes, and temper single-use plastic pollution. Heaps of writing by science-types supports this perspective, which is (thankfully) informing government policies and regulations in Oz. TLDR; Yes! Compostable packaging is great, and will get a lot better as technology continu
Can compostable packaging be recycled?
Compostable packaging can only be recycled if it's certified compostable and recyclable . For eggsample, our Hex Wrap can be both composted and recycled. Don't recycle products that are only compostable like our HeapsGood Ecomailers – they're only for the compost!
What certifications do HeapsGood mailers have?
Our mailers are certified compostable by EN 13432 under international standards, equivalent to AS5810. That means they’ve been independently tested to break down safely in real-world compost conditions, not just in a lab somewhere . We don’t rely on vague “eco” claims. Everything is backed by third-party certification so you know it actually does what it says.
What’s the difference between your mailers and traditional plastic?
Traditional plastic mailers can stick around for hundreds of years and often break down into microplastics. HeapsGood mailers are made from plant-based materials that break down into compost, not pollution. No microplastics, no long-term waste problem, just a material that goes back to where it came from. Same job, very different ending.
Is this your brand?
The exact fixes for HeapsGood
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for HeapsGood.
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/heapsgoodpackaging-com-au
Cite this score: Engagemii (2026). "AEO Score for HeapsGood." Retrieved from https://engagemii.com/aeo/brands/heapsgoodpackaging-com-au
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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