Heat Pump Database

Heat Pump Database is a business whose own site puts it this way: "The UK's most complete heat pump database. Compare air source, water source, and ground source heat pumps with full specifications, COP data, and manufacturer details." When AI engines look at it, they find little to work with. It scores 4.2 out of 10.

On its own pages the site does well on a clear heading structure and crawler access and the files AI engines look for. It is passable on some structured data, a partly stated business identity and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.