Waymaker

Waymaker is a La Plata, MD business whose own site puts it this way: "We pull badass brands out of kickass companies. Corporate identities so relatable they attract soulmate clients and passionate teammates. Explore BrandPlanner by Waymaker." Its AI visibility score is 5.2 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.