Bobbie

What makes Bobbie different from other baby formulas?

Bobbie’s organic, European-style infant formulas are clinically crafted with grass-fed milk and meet strict FDA standards. Bobbie’s Organic Gentle® Formula being made with 100% partially hydrolyzed whey protein. We skip the palm oil and corn syrup and use lactose as the primary carbohydrate instead—because we believe your baby deserves purposefully sourced ingredients and Clean Label Project Certified formula from day one.

Is Bobbie formula safe for newborns?

Absolutely! Bobbie is suitable for use in infants 0-12 months; parents and caregivers should consult with their child's healthcare professional about the use of infant formula. It meets strict FDA standards, is manufactured right here in the U.S., and provides the complete nutrition your newborn needs to grow and thrive throughout the 1st year. Want to learn more about our safety standards? Check out our Bobbie Formula Safety page for newborn preparation instructions.

Is Bobbie closest to breast milk?

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio as mature breast milk. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one. Learn more about the science behind Bobbie’s formula!

Is Bobbie good for babies with sensitive stomachs?

Bobbie offers options for babies with sensitive stomachs, like our first-of-its-kind Bobbie Organic Gentle Formula, which is made with partially hydrolyzed proteins that are broken down for easy digestion. If your baby is dealing with excessive gas or fussiness, Bobbie Organic Gentle is a great formula to try.

Can I switch to Bobbie from another formula?

Every baby is different, but we recommend a full transition to Bobbie from day 1! We don’t recommend combining formulas since it could complicate what must go through your baby's sensitive digestive system! Here are some best practices for transitioning:Introduce a new formula in the morning so you can keep an eye on your baby throughout the dayRemember that it can take your baby around a week to fully adapt to a new formula (in the meantime, you may notice changes to poop schedule, color or texture, increased gas, grunts, or changes in spit-up—this is common and expected!)Chat with your p

Which Bobbie formula is right for my baby?

Bobbie Organic Whole Milk Infant Formula is a great everyday starting point for most babies. If your baby is dealing with excessive fussiness, gas, or crying, Bobbie Gentle Formula is designed with partially broken down proteins for easy digestion. You can always switch as your baby’s needs change. Not sure where to start? Take our Find My Baby Formula Quiz.

Do I need a subscription to buy Bobbie?

No, you don’t need a subscription to use Bobbie. Trying Bobbie for the first time? Save up to 50% off a Starter Bundle or try a can with a one-time purchase. You can also find Bobbie nearby in-store using our Store Locator. However, subscribing is our most affordable and convenient option. Get 10% off and guaranteed formula for your baby's first year. Plus, you can pause, cancel, or modify your subscription at any time.