hispanicmarketguide.com

How to Extend Press Release Value Across Paid, Social, Broadcast and Owned Channels?

Press release distribution is the starting point for getting your story seen by those who matter most, not the finish line. A strong press release can create value well beyond the wire when teams have a clear plan for how to extend your brand’s news across owned channels, social content, broadcast opportunities and paid amplification.

Are We Watching the Dismantling of the U.S. Hispanic Media Industry?

For years, we have debated whether Corporate America is underinvesting in the U.S. Hispanic consumer. Perhaps we are now asking the wrong question.

Where Did the News Go?

For years, press releases documented the progress of the U.S. Hispanic and multicultural advertising industry: campaign launches, agency appointments, research, executive promotions, media partnerships and corporate investments. That flow of news now appears considerably thinner. read more › August 19, 2026

Hispanic Media Has the Audience. But Who Owns the Data?

For decades, Hispanic media has built its value around something mainstream media cannot easily replicate: a deep cultural relationship with U.S. Hispanic consumers. We have the audience. We understand the culture, language and community.