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AI Visibility Scorecard
HM Hotels
hmhotels.com · Travel & Hospitality
Somewhat visible. AI bots can read HM Hotels, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#120,363 of 430,976 in Travel & Hospitality for AI visibility
5.2
/10
AEO Score
About HM Hotels
from our crawl and measurement
HM Hotels describes itself simply: "Bienvenido a HM Hotels. Nuestros hoteles en Mallorca y el Caribe te sorprenderán. Reserva en nuestra web oficial." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.8 out of 10.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList), an llms.txt file for AI models and a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
7
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
2
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.2/10, HM Hotels has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for HM Hotels
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for HM Hotels.
Source & Attribution
Scored by Engagemii on August 7, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hmhotels
Cite this score: Engagemii (2026). "AEO Score for HM Hotels." Retrieved from https://engagemii.com/aeo/brands/hmhotels
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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