AI Visibility Scorecard
HM Revenue & Customs
hmrc.com · Government & Public Sector
Borderline visible. AI bots can crawl HM Revenue & Customs, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#40,737 of 123,607 in Government & Public Sector for AI visibility
5
AEO Visibility
iBorderline · 4.9/10
35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
0
AI Adoption
iNone detected · 0/100
About HM Revenue & Customs
from our crawl and measurement
"HMRC is the UK’s tax, payments and customs authority, and we have a vital purpose: we collect the money that pays for the UK’s public services, help families and individuals with targeted." That is how HM Revenue & Customs introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.9 out of 10.
Our crawl found structured data on the page (GovernmentOrganization, BreadcrumbList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.9/10, HM Revenue & Customs is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for HM Revenue & Customs
Which AI engines already crawl you
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 30, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hmrc
Cite this score: Engagemii (2026). "AEO Score for HM Revenue & Customs." Retrieved from https://engagemii.com/aeo/brands/hmrc
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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