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AI Visibility Scorecard
HM Revenue & Customs
hmrc-rd.com · Government & Public Sector
Borderline visible. AI bots can crawl HM Revenue & Customs, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#54,022 of 101,919 in Government & Public Sector for AI visibility
4.7
/10
AEO Score
About HM Revenue & Customs
from our crawl and measurement
"HMRC is the UK’s tax, payments and customs authority, and we have a vital purpose: we collect the money that pays for the UK’s public services, help families and individuals with targeted." That is how HM Revenue & Customs introduces itself. When AI engines look at it, they find little to work with. It scores 4.7 out of 10.
Our crawl found structured data on the page (GovernmentOrganization, BreadcrumbList), a sitemap and a readable heading structure. It is missing an llms.txt file.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, HM Revenue & Customs is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for HM Revenue & Customs
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for HM Revenue & Customs.
Source & Attribution
Scored by Engagemii on August 7, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hmrc-rd
Cite this score: Engagemii (2026). "AEO Score for HM Revenue & Customs." Retrieved from https://engagemii.com/aeo/brands/hmrc-rd
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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