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AI Visibility Scorecard
Holborn
holborn.com · Professional Services
Somewhat visible. AI bots can read Holborn, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#45,227 of 208,179 in Professional Services for AI visibility
5.2
/10
AEO Score
About Holborn
from our crawl and measurement
"Holborn is an independent reinsurance brokerage firm offering advanced analytic tools, global market access and responsive account services to clients across the United States." That is how Holborn introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.2 out of 10, readable in places, missing in others.
The site gets some of it right: it has structured data on the page (WebPage, ImageObject, BreadcrumbList), a readable heading structure. What holds it back is what is absent, including an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
7
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
7
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
6
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Trust
1
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.2/10, Holborn has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Holborn
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Holborn.
Source & Attribution
Scored by Engagemii on August 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/holborn
Cite this score: Engagemii (2026). "AEO Score for Holborn." Retrieved from https://engagemii.com/aeo/brands/holborn
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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