Holmes & Watson

"Holmes & Watson helpt ambitieuze bedrijven hun strategie te activeren. Van positionering tot OKR's, wij brengen visie, actie en eigenaarschap samen. Strategie die leeft." That is how Holmes & Watson introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.2 out of 10.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. It is passable on some structured data, a partly stated business identity and basic crawler access. What holds it back is credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.