Horizontal Media

"Matt Hale is a San Francisco Bay Area-based freelance video editor and production sound mixer with almost twenty years of editing and production experience." That is how Horizontal Media introduces itself. When AI engines look at it, they find little to work with. It scores 3.2 out of 10.

On its own pages the site does well on a clearly stated business identity. It is passable on some structured data and basic crawler access. What holds it back is a heading structure that lays out what it offers, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page there is only faint evidence that only a handful of sites link to it. Beyond that, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 90 words.