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AI Visibility Scorecard
DR Horton: America's Largest Homebuilder
hortonbuilt.com · Real Estate
Borderline visible. AI bots can crawl DR Horton: America's Largest Homebuilder, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#440,639 of 607,048 in Real Estate for AI visibility
3.2
/10
AEO Score
About DR Horton: America's Largest Homebuilder
from our crawl and measurement
"Find homes for sale in Denver! See all the home floor plans, houses under construction, and new homes for sale in the Denver area." That is how DR Horton: America's Largest Homebuilder introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.2 out of 10.
The site gets some of it right: it has structured data on the page (Place, WebPage, BreadcrumbList), substantial page content. What holds it back is what is absent, including an llms.txt file, a sitemap, a heading structure that lays out what it offers.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
3
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.2/10, DR Horton: America's Largest Homebuilder is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for DR Horton: America's Largest Homebuilder
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hortonbuilt
Cite this score: Engagemii (2026). "AEO Score for DR Horton: America's Largest Homebuilder." Retrieved from https://engagemii.com/aeo/brands/hortonbuilt
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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